SONY launches the PS5 at point of sale with the collaboration of Shop&Roll
Shop&Roll collaborates with the launch of Sony's PS5 at the point of sale with POS displays and integral decoration
Sony trusts Shop&Roll to participate in the launch of the new PS5 at the point of sale. As a leading group in point of sale equipment, Shop&Roll participates in the supplier pull of the PS5 project with ambience, integral decoration and POS elements.
Specifically, Shop&Roll has developed display furniture, islands, totems with integrated screens and the integral decoration of the shelf in the video games area to promote the launch of the new PS5. The main objectives of the project have been: to enhance the visibility of the new PS5, increase traffic to the video games area and invite the shopper to the act of purchase.
Shop&Roll has worked hand in hand with Sony to design, manufacture and implement in-store innovative displays and customized islands. This project is complemented with visual communication elements such as cornices, skirting boards, vertical delimiters, shelf strips and standouts that have really helped to set the point of sale and highlight the launch of the PS5, turning the product into a target category.
